App Store Optimization

App Store Optimization

App Store optimization cannot be ignored by the current organizations and mobile app developers. Swio makes your app visible and easily searchable in different app stores giving you an upper hand over similar apps. A famous Study states the average life of an app is 14 months unless it is as path-breaking as WhatsApp. Therefore app retention becomes more important.

The best way to get more downloads for your mobile application, is to top the charts. Almost 60% of the mobile applications are found through searches. At Swio, we make sure that the app store is optimized by using both on-page and off-page techniques. With expertise in optimizing, we tussle the way up for your app with more than one million apps in the app stores to get in front of the masses.

Keyword Research for ASO

It is a known fact that the Playstore and iOS App Store are definitely different in terms of App store optimization approach. We shall identify the keywords by using few research tools, and also these tools will help us out in conducting the competitors keyword analysis.

App Title

App store optimization or ASO considers the name of the app as the key factor for the ranking parameters both in Playstore and iOS App Store. We at Swio work on figuring out the best suitable app title for the ASO.

App Description

Similar to SEO, even the App store optimization also considers the description as one of the key factors for ranking in the stores. We observed that the best practices are to draft the description which suits as a call-to-action for the user to understand about the application.

App Reviews and Rating

The playstore or Appstore ranking is also dependent on the quantum and quality of the reviews or ratings from the users. Being a Mobile Application development company, we understand the pulse of the user and try to acquire genuine reviews as many as possible.

App Icon

The attention grabbing time in the playstore or Appstore is the least when compared to other mediums, it is within the first 5 seconds that you need to grab their view, and this is possible only through the icon.

App Screenshots

The Appstore or Playstore makes it as a mandate to place screenshots and videos of the app, this in-turns creates a habit for the users to check the information present there before installing the application.

App Publisher Name

App publisher name also creates an impact on the app visibility – the publisher name also should be identifical or suitable for the app that we are publishing, which shall be helpful for Appstore optimization directly for the relevancy.

App Category

Choosing a relevant category of the app is an option available in both Playstore and Appstore, where emerged the importance of optization of the category of the app that we are publishing. It is very healthy approach of Appstore optimization.

Download & Retention

Biggest competition or a challenge after the download is retention and the engagement of the user. Including the aspect of personalization concept wherever possible, regular updation of the application, research on the user experience, responding to user reviews/ feedback.

SWIO's Choice Pack

Search
Engine Optimization

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Social
Media Optimization

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Blog
Writing

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Linkedin
Profile Management

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App Store Optimization

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